If you’ve recently discovered potica and are wondering what all the buzz is about—you’re in the right place. This delicious, coiled pastry has been delighting taste buds for generations, and at the Italian Bakery of Virginia in Minnesota, we get lots of questions from curious customers.
Here’s a quick look at some of the most common ones—with answers that just might make you hungry!
What Makes Potica So Special?
At first glance, it might look like a rolled coffee cake—but potica is anything but ordinary. Its dough is paper-thin, hand-stretched, and layered with a sweet, nutty filling (walnut is the classic). Rolled into a tight spiral and baked until golden, the result is tender, rich, and incredibly satisfying.
What sets it apart is the process. There are no shortcuts—just time, tradition, and high-quality ingredients. Every roll tells a story.
Is It Only for the Holidays?
While potica has strong roots in Easter and Christmas traditions—especially in Slovenian families—it’s far too good to save for just twice a year. More people are discovering how well it fits into everyday moments: weekend brunch, family gatherings, or just as an indulgent afternoon treat.
Pro tip: slightly warm a slice and enjoy it with your morning coffee. You’ll see what we mean!
How Should I Store It?
Potica is surprisingly easy to store. If you can resist eating the whole thing in a day or two, wrap it tightly and keep it at room temperature for several days, or pop it in the fridge for a longer shelf life. Want to freeze it? Go ahead—just slice it first so you can enjoy one piece at a time.
Can I Gift It?
Definitely! Potica makes a thoughtful and unique gift that feels both traditional and luxurious. Whether it’s for a birthday, a thank-you gesture, or just because, it’s a sweet way to show someone you care. Add a handwritten note for a personal touch, and you’re set. Potica has been enjoyed for generations, and once you try it, you’ll understand why. If you’re ready to experience this handmade pastry—or want to send one to someone special—you can browse our full selection of potica and other Italian pastries at Italian Bakery of Virginia. Tradition, taste, and quality are just a click away!